ErgoTip #6 – How to Ergonomically Manage a Multiple Screen Workstation
Looking around the Adsmarket office, I have seen many account managers, finance analysts, and VPs using more than one screen on their desk. Does this also sound like you? Most of you use the laptop screen as the secondary screen, am I right?
If the screens are not set up right, it may affect the condition of your neck and upper limb, and may raise the risk of orthopedic problems in these areas.
It is very important that the setup effectively minimize looking to one side, repeated one-sided movements and the worst movement to the neck: extension (like a back bend).
I would like to set some ground rules for ergonomic setting of multiple screens:
1- Find out how much time you spend working with each screen, if your time at each screen is more or less equal; position yourself at the middle; between the 2 screens. If one of the 2 screens is more dominant (around 70% of your time), position yourself in front of the main screen and try to locate the secondary screen to your right side for one week and to your left side for the next week, and so on…
2- If you work with a laptop and a screen; try not to work with the laptop as your work station, try to raise your laptop screen to the height of your LCD and work with an external keyboard and mouse.
If you are not sure you have it right you are welcome to send me a picture of your setup and I will be more than happy to advise!
ErgoTips are provided by Dalit Ben Tovim, a renowned ergonomic consultant and trainer who serves Fortune 500 companies as well as smaller corporations and organizations. Contact her at DalitATergo4u.com, and please visit the ergo4u website.
Affiliate Marketing Tips from an 80’s Action Figure
Contributed by Maor Sadra, Director of Sales
“By the power of Greyskull, I have the Power!” If you grew up in the 80s, you may remember He-Man yelling this line while waving his mighty sword to get ultimate power. I’m not going to comment on the lack-of-imagination-name the creator of the show gave ‘He-Man’. My post is still related to online media.
Part of my sales team’s responsibility at Adsmarket is working with advertisers to create affiliate programs that publishers can generate results. We are middle-men, and we end up having the same ‘who has the power’ discussion at least 5 times a week.
For years, I’ve heard advertisers and publishers arguing the ultimate question: Who has the power? Who is more responsible for the success of the other? Is it the advertiser who is paying for the media, or is it the publisher, whose media generates results for the advertiser (even allowing them to advertise)?
Advertisers are indeed sponsoring the world nowadays. Think of an internet without advertising, where you would have to pay (gasp!) for content, videos, streaming music or for reading this post…
Publishers are the ones responsible for the content you see & hear on the web. And more often than not, they are a business meant to generate revenue in addition to providing users with content.
That’s why I’m here to say that it’s not a question of who has the power. Power should have nothing to do with performance marketing. It’s all about the WinX3 Solution.
The WinX3 Solution:
In every campaign, there are 3 ultimate factors to consider:
Publisher + Advertiser + User = MORE SALES
What can go wrong?? The number of wrong equations goes on and on:
- An Advertiser promoting the right offer on the wrong media will likely to not generate good results (quality/quantity).
- A Publisher running a campaign where the Advertiser is offering a too-low CPA will not generate a high enough ROI in comparison to their media value and will eventually drop the campaign.
- A user seeing an un-related ad on a website will likely to not take action.
- An Advertiser promoting an offer with a long tedious user flow will not get the volume required.
The right equation is simple:
A campaign must be designed to match the Advertiser, Publisher AND User needs – Only then will it generate good results on a long term basis.
As an Advertiser, your goal should be to create high converting pages, looking at minimizing the user flow while offering an incentive for the users you are looking for to take action. Research the rates you are able to offer publishers for quality conversions to be competitive in your industry.
As a Publisher – know your users and traffic, and promote the right offers for the right users. Generating low quality for Advertisers ensures a one-time campaign.
As a user – Keep enjoying free content, and hope the free ride continues…
Ofer Druker: Facebook has not reached its potential for affiliate marketers yet…
Adsmarket CEO Ofer Druker’s indicates that Facebook became a major source of media for performance advertising and predicts Facebook will take a bigger share in the coming 12-24 months:
On Feb 22nd and 23rd , 2010, the Israel Internet Association presented Web ‘10, its 14th annual conference, held at the Avenue Conventions and Events Center near Ben-Gurion Air-Port just outside Tel Aviv, where Adsmarket is located. As CEO of Adsmarket, I was invited to participate in a panel discussion: Creative Money – New and Innovative Business Model for the Web and Mobile on Day 1 of the conference.
I was asked about trends that I had witnessed in Adsmarket and in online advertising in 2009. I should point out that affiliate marketing can be a volatile and fickle business, especially with 2009’s ups and downs in online advertising (See my 2009 Year-End Post) We know that as a performance-based affiliate network, 2010 will be Adsmarket’s best year yet, as we are investing more and more into developing the best product out there for affiliates, and the best platform for affiliate program management, as well as expanding our business in the US and Spain/LATAM.
In answering the question about trends I witnessed in 2009, I said then and I say now that Facebook is continually gaining a larger influence, and is significantly contributing to online media and performance marketing. Proving this,iIn the past 18 months or so we’ve witnessed enormous growth in the results and traffic we are getting from Facebook related media. If, 2 years ago, a main source of media was Google, the pendulum is now its swinging to Facebook; their reach is growing that fast. We expect that this trend will continue, with users on Facebook rounding 1 Billion sometime by the end of 2011.
It will be the challenge of every affiliate network to accommodate this growth, and we expect to meet the needs of Facebook affiliates and advertisers head-on.
New Exclusive Program: Playfish
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Attention Publishers! Playfish is one of the leading social game developers. Acquired by EA, our main focus is on free-to-play games on Facebook.
Additional Information: Category: Games Restrictions: NO incentivized traffic or virtual currency. No e-mail marketing. NO CO-REG. Publishers who publish any campaigns and/or creative and/or other materials which have not been provided or approved [in writing] by Play Fish, you may be subject and exposed to legal proceedings by EA. You may send any creative you have for approval. To apply to Playfish and gain access to clicktags and creatives, please log in to your Adsmarket Publisher account here. |
Adsmarket Publisher Newsletter – February 2010
Hey Publishers, this one’s for you. In case you aren’t on our mailing list for our weekly newsletter for Publishers, The Sidekick, you can check out the latest issue now! We’ve got another one in the works as we speak, and we recommend signing up for it here at the blog so it will be delivered directly to you! So convenient…
And now, The Sidekick for February 2010…
Adsmarket ErgoTip #5 – How big is your keyboard
Are you sure your ergonomic keyboard is good for you?
Many heavy computer users like to use the Microsoft Split ergonomic keyboard.
It is a great keyboard in that it positions your wrists and hands in proper ergonomic posture, but it has one big disadvantage: it is too big! The main consequence is a faulty position of the mouse with bad alignment of the shoulder and arm.
In simple words it is just too far away.
So the big ergonomic keyboard is good mainly for users who spend most of their computer time working with it alone and without a mouse. Users who spend their time at the computer in a combination of 50/50 (keyboard/mouse) are better off with a smaller keyboard that allows them to position the mouse in a healthier place.
Here are some good options for an ergonomic split size mini keyboard:
http://www.kinesis-ergo.com/max-spec.htm
Mini keyboard:
http://www.fentek-ind.com/minikb.htm
ErgoTips are provided by Dalit Ben Tovim, a renowned ergonomic consultant and trainer who serves Fortune 500 companies as well as smaller corporations and organizations. Contact her at DalitATergo4u.com, and please visit the ergo4u website.
Facebook Ad Translation Tools for Affiliates
Contributed by Joel Lagerlove, Affiliate Business Development Manager.
As a business development manager at Adsmarket I have the opportunity to talk to a lot of affiliates and media buyers that are promoting affiliate offers all over the world .
Recently I’ve noticed a growing interest among many American media buyers in promoting affiliate offers internationally. Can you help me with translations of my ad copies? or Where can I get good translation? are just a few of the inquiries I receive when a media buyer want to cross borders and go international. For these and other affiliates buying their traffic on Facebook or other international social networks, translation tools are extremely important.
At Adsmarket, we offer a creative type called Social Network Text Ad, with ready-translated ads in multiple languages. We have found that our publishers really like this feature and that it takes a lot of time out of setting up campaigns.
For additional help there are some paid services online that come recommended by our affiliates for translation of ads, websites and more. Of course, there are many free services as well; however, before you begin to use them you always need to ask yourself : Can I really trust their accuracy? (You don’t want be in a situation where you blow a $$$$$ budget on ads with broken French or Turkish).
- Babylon – they offer a free option and a paid “human translation service”
- One Hour Translation – Recommended by a number of our affiliates, they work with certified human translators. This service is operating 24/7.
- Superiorword – Translation services for business and individuals by native linguists
If you know any other good services on the net feel free to comment and help out your fellow international affiliates!
Good luck with your international expansion, and remember a language should never be a barrier for your success!
Affiliate ErgoTip #4: Affiliates, win the fight against low back pain!
Many of us high-tech types invest in an "orthopedic" or "ergonomic" chair, just to find out that our new chair feels very comfortable for the first hour but after a few hours of sitting, yes…the back is aching again.
The honest truth is that no chair as good and supportive as it might be, and can’t really solve your backaches.
So how can a pro-active affiliate marketer who is chained to the chair, really win this battle?
From my experience there are 3 guiding principles:
- Exercise! Yes, it is vital to your back. What kind of exercise doesn’t really matter, just get moving! Don’t go sign up for a marathon, but just doing something with your body will help maintain flexibility and prevent injury.
- Try to adopt a sitting posture that is as dynamic and symmetrical as possible, i.e. without a back rest, crossing legs first on the left and then changing to the right, or sitting on a fitness ball or a knees stool.
Only for illustration take a look at this link and see what I mean:
http://www.shevtov.com/Site/pages/inPageCat.asp?catID=15&id=2&docID=56 - Lose weight if you are overweight, and know that every extra kilo you carry on you is needless pressure on your low back.
Dalit Ben Tovim is a renowned ergonomic consultant and trainer who serves Fortune 500 companies as well as smaller corporations and organizations. For more information about Dalit Ben Tovim, contact her at DalitATergo4u.com, and please visit the ergo4u website. Make sure you check out the Ergocloud, an ergonomic forearm support by ergo4u Ltd.