Resumen de la OMExpo Madrid 2010

Se acabó la OME 2010 y podemos decir sin lugar a dudas que la feria ha cumplido su mayoría de edad consolidando su posición como la feria líder del mercado en España. El número de asistentes ha sido mayor a ningún año lo cual demuestra el creciente interés de anunciantes por el mercado publicitario en internet.

Destacar también el creciente interés en expandir las actividades al otro lado del charco, parece que Latinoamérica poco a poco empieza a sonar como una alternativa real para los afiliados que ya trabajan en España y otros países europeos. El idioma y la poca competencia en el campo de la afiliación hace sin lugar a dudas que se trate de un mercado muy atractivo para todas las partes implicadas.

Affiliate Summit Wrap-Up: Blogs, Press, and Adsmarket Field notes

ASW10 just wrapped up in Las Vegas, and the Adsmarketeers will be heading back to the Holyland soon to give all the juicy details.  But here are some quotes from the field in the meantime, from Gabi Cohen – VP of Media, and Yossi Erez – Managing Director at Adsmarket US:

Gabi: “ASW10 was a great opportunity to meet new affiliates, meet our partners and be in line with the latest trends! Vegas just added to the festive atmosphere!  I’ll send some pictures soon!”

Yossi: “The industry is alive and kicking.  The Finance  vertical seems to be getting stronger and the Health & Beauty industry is still going  strong.  All and all it was a very busy few days and Vegas is always fun.”

Stay tuned for pictures and more coverage from Liat Arbesman, Hila Amishay, Gal Reshef, Yossi and Gabi, when they return to Adsmarket HQ next week!

For more coverage and general news about ASW10, read these great posts from some random bloggers in the biz:

John Chow Party Hopping

Heather Paulson’s photos

Murray Newlands’ Affiliate Summit Wordpress Plugins

5Star Affiliate Programs Affiliate Summit Coverage

And if it interests you, here are the winners of the Affiliate Summit West 2010 Pinnacle Awards #ASW10:

Affiliate of the Year
Nicholas Koscianski

Affiliate Manager of the Year
Matt McWilliams

Exceptional Merchant
eBay Partner Network

Affiliate Marketing Advocate
Angel Djambazov

Best Blogger
Jeremy Schoemaker

Affiliate Marketing Legend
Scott Jangro

Gabi Cohen interview with Murray Newlands at Ad:Tech

Our VP of Media, Gabi Cohen, was recently interviewed at AdTech New York by celebrity affiliate blogger Murray Newlands (we follow his blog and he’s a great read). The interview in its entirety, was posted on the Affiliate Summit site but we’ve embedded it here, for your viewing pleasure.  The part where she gets to the FAST LANE promotion is sort of muffled, if you want to know more about it check this out.

Adsmarket is Going to Ad:Tech New York, November 4-5, 2009

Your favorite affiliate network will be exhibiting at ad:tech New York on November 4-5! We are at booth 1245, and look forward to saying hey howdy to all our visitors! If you want to set up a meeting with one of the Adsmarketeers, please send an email to events@adsmarket.com.

Adsmarket Exhibiting at A4U London, October 13-14, 2009

Hey A4Uers! We announced rather late that Adsmarket will be attending A4U Expo London! It runs from Oct. 13- 14, and Liat and Idan will be there manning the Adsmarket Booth.
Come check us out and say hello at Stand 37.

Adsmarket is at Ad:Tech London: Sept 22-23, 2009

Ad:Tech London starts today! The Adsmarket StreetTeam is at Booth #250, handing out Publisher promo coupons like the dickens…
There are still available meetings with our representatives, so if you want to meet us please send an email. Make sure you stop by the booth to say hello to Gabi, Sheila and Menachem, and that you read The Adsmarket Blog!

If you’ve got some spare time and need some stuff to do, check out this fun site on unusual London attractions. It beats looking at the Crown Jewels, which you can’t even try on! Bah!

Adsmarket Returns from ASE09 – Where’s My T-shirt?

I apologize for the lengthy hiatus. What can I say? It was August, hot, and the summer holiday opps beckon to all of us! But now we are back to the blog, and with our return, a few words about Affiliate Summit East, which rocked New York City from August 9-11.

I think it’s important to mention that the details recounted here will be recollected through the fog of a long flight from New York, and after what felt like 5 days of non-stop networking (read: partying at AMAZING NYC locales). We’ve got all our pictures on Flickr, and you can catch them here or by using our handy blog toolbar (click the tiny butterfly icon to see a slideshow).

Gabi Cohen, Adsmarket’s VP of Media, had this to say about ASE09:
“We had the great opportunity to meet publishers who understand the potential that lies outside the US, want to increase their non-US revenue, and who were looking for international offers outside the usual verticals and hadn’t yet found the right partner for that. Now they understand that we are the right partner to expand with."

Highlights from ASE from Maor Sadra, regular blog contributor and Director of Sales:
"My first day as a sales team member at an affiliate convention was total culture shock. We went to the aptly named "meet market", which was was boisterously loud. Everyone was dressed casually, and blatantly stared at each other’s, ahem, name tags to identify Purple (Affiliate), Red (Network), Orange (Merchant) or Green (Agency). I couldn’t walk 2 feet without someone stopping me to check my tag. I felt rather violated…

After about an hour of trying to walk around, I got the hang of things and started chatting up with random people within the hall, and that was the amazing part. There were so many professional people from all around the world, all coming to interact and find opportunities, and people I’ve been working with over email suddenly got a face.

For Days 2 and 3, we had a booth at the main hall. I pre-scheduled most of my meetings, so I didn’t spend a lot of time at the booth itself, which turned out to be a mistake. There was a lot of companies that came up to our booth which I did not expect to meet there…I finished 3 boxes of business cards within 2 days!

A couple of things I learned in ASE:

• The more years you are in this industry, the more you are reminded that the world is very small. Many are the same people you worked with in the past, with different titles and company logos.
• When you pack for Affiliate Summit, pack a LOT of energy drinks. You’re going to need it!
• New York Ice Cream Floats are way too sweet than what they should be.

Last thing I’ll say is: See You in Vegas for Affiliate Summit West!!!"

The Adsmarketeers are headed to Affiliate Summit East

Coming up soon is Affiliate Summit East in New York City (August 9-11). As I last heard about 17 times on Twitter,
it’s officially sold out, and passes are even being sold on eBay for a ton of moola!

Adsmarket will be there with jangly bells on, struttin’ our new booth, and looking forward to this convention’s Triathalon!
I hear that Whack-a-Mole is one of the sports, and I have it on good authority that our man Idan Shulian has a black belt
in mole bludgering.

Here is the Adsmarket StreetTeam for Affiliate Summit: Gabi, Idan, Joel, Liat, and Maor. Memorize their faces, stop them in the exhibition hall and say, " Hello! I love your blog! How can you help me?"

Gabi Cohen, VP of Media “The affiliate industry is never boring! It’s a constantly changing world that requires Adsmarket, as an affiliate network, to stay tuned in and up to date with every trend. This, plus the sophistication and creativity of each of our affiliates, is why I love doing what I do every day.”	Maor Sadra, Director of Sales “Affiliate marketing always assures a “win/win” solution for everyone, and my job allows me to find creative solutions for advertisers from around the world.”
Idan Shulian, Affiliate Business Development “What’s great about my job? I get to make my Publisher LOADED!”	Liat Arbesman, Business Development Team Leader, Media “I love my job and the opportunity to meet people and do networking worldwide. The events are the best part, you actually, finally, meet the people you do business with every day!”
Joel Lagerlove, Affiliate Business Development “It all happens here!”

Adsmarket, Casual Connect, and a little healthy coffee competition

To all the online gaming enthusiasts out there, tomorrow is Casual Connect Seattle! We always look forward to this show, because the gaming vertical is one of our top verticals here at Adsmarket. The energy and creativity that permeate the industry always create great partnerships between Adsmarket and the fun, free-thinking, and whip-smart companies of casual gaming.  This event is especially cool this time around because we are going to be showing off the new Adsmarket booth!

Another important thing we hope to accomplish while in Seattle: going to the original Starbucks and bragging about the highly superior cappuccinos that Israel has to offer in even the crappiest of gas stations…   

Uzi and Menachem are on the plane now and will be roaming the exhibition hall at the show. Make sure you set up your meetings soon as these guys will be B-U-S-Y! See you in Seattle!

Menachem Salinas, VP of Sales and Business Development“Adsmarket holds long-term, close relationships with our advertising clients, and we are motivated by consistently rising results each month. The online games market is one of our strongest, so we are expecting to see a great turn out at Casual Connect!”

Uzi Arbiv, Sales & Business Development – Gaming Vertical“Casual Connect is a great event: a young and fresh environment, and a great mixture of business and fun. Gaming is by far one of the coolest verticals out there, a unique combination of high content applications and technology.
I get to play all day long!!”