Happy New Year from Adsmarket
A Message from Ofer Druker, Adsmarket CEO
Dear Partners and Friends,
As the decade closes, we reflect on the challenges and milestones we acheived at Adsmarket, and look forward to the future with great expectations.
There is no doubt that 2009 looked very bad when we were planning it at the end of 2008, and it was full of challenges. With amazing mutual effort, however, we crossed it with great success and many accomplishments.
We used this year to strengthen our foundation and to make progress with our goal of offering the best performance, results, and experience to our publishers and advertisers, and we remain fully committed to that goal going forward.
In 2010, we will keep putting our focus on building our technological capabilities, keeping our proactive approach and expanding our areas of activity together with our partners.
It’s a good opportunity to say thank you to all our partners around the globe that not only worked side by side with us to reach our targets but also make the road pleasant, fun and fulfilling. I would also like to thank all my colleagues at Adsmarket that made it happen with a lot of will, passion, and openness to learn and evolve.
Have a great year, achieve your personal and professional goals, and have fun along the way!
What Affiliates Want From their Affiliate Offers
The day-to-day work of our media department is full of varying tasks, from
searching for and recruiting new affiliates worldwide to analyzing their
performance on our network and making recommendations tailored for each
one affiliate (like which offers to take).
In the process, we always try to enter our affiliates’ shoes and find answers to
these questions:
Who are our affiliates? What makes them satisfied when promoting our merchants’
offers? What makes an affiliate become a long-term partner?
In addition, upon meeting with our merchants, we find that these questions are in their
mind as well. They also understand that a having a satisfied affiliate is a win-win
situation for all players in the industry.
Being a global affiliate network, we are accustomed to approaching affiliates from
different countries and cultures. We always compare and strategize what makes
publishers from different backgrounds tick, and we are intrigued by these qualities.
Many of you may know about eConsultancy’s thorough Internet Statistics
Compendium, released each year, which provides data in online market research.
I would like to share with you some of the findings from their 2009 report about
affiliates in the United States and the United Kingdom.
|
|
US |
UK |
|
|
Time spent as an affiliate |
fulltime |
51% |
34% |
|
Part time |
36% |
46% |
|
|
Work from home |
|
85% |
81% |
|
age |
Under 30 |
23% |
26% |
|
31 – 40 |
27% |
32% |
|
|
Gender |
Female |
28% |
18% |
Affiliate business types
|
|
US |
UK |
|
Revenue-generating traffic source by size |
SEO |
SEO |
|
Promotion methods |
Text |
Banners |
|
Promoting outside of origin country |
UK – 32% |
US – 27% |
Affiliate Decision Factors
Main factors for promoting a certain offer:
Quality and quantity of leads
Reasons for not promoting:
Didn’t get round to it
Lack of data feeds
Main factors for running an offer but dropping it:
Found a more attractive offer, change in commission structure, poor conversion rate.
Main factors for working with a merchant through a network:
Saves time, networks provide security, networks guarantee payment.
EConsultancy’s report gives us insight into the mind of affiliates, showing us how
they’ve evolved in the last year, and as an affiliate network, Adsmarket works hard
to develop priorities that complement both the Publisher and Merchant business needs.
What do you think? We would love to hear your thoughts and comments about this subject.
Contributed by Gabi Cohen, VP Media and Marketing at Adsmarket.com