What Affiliates Want From their Affiliate Offers

The day-to-day work of our media department is full of varying tasks, from
searching for and recruiting new affiliates worldwide to analyzing their
performance on our network and making recommendations tailored for each

one affiliate (like which offers to take).

In the process, we always try to enter our affiliates’ shoes and find answers to
these questions:
Who are our affiliates? What makes them satisfied when promoting our merchants’
offers? What makes an affiliate become a long-term partner?

In addition, upon meeting with our merchants, we find that these questions are in their
mind as well. They also understand that a having a satisfied affiliate is a win-win
situation for all players in the industry.

Being a global affiliate network, we are accustomed to approaching affiliates from
different countries and cultures.  We always compare and strategize what makes
publishers from different backgrounds tick, and we are intrigued by these qualities.

Many of you may know about eConsultancy’s thorough Internet Statistics
Compendium, released each year, which provides data in online market research.
I would like to share with you some of the findings from their 2009 report about
affiliates in the United States and the United Kingdom.

Affiliate business types

Affiliate Decision Factors
Main factors for promoting a certain offer:
Quality and quantity of leads

Reasons for not promoting:
Didn’t get round to it
Lack of data feeds

Main factors for running an offer but dropping it:
Found a more attractive offer, change in commission structure, poor conversion rate.

Main factors for working with a merchant through a network:
Saves time, networks provide security, networks guarantee payment.

EConsultancy’s report gives us insight into the mind of affiliates, showing us how
they’ve evolved in the last year, and as an affiliate network, Adsmarket works hard
to develop priorities that complement both the Publisher and Merchant business needs.  

What do you think?  We would love to hear your thoughts and comments about this subject. 

Contributed by Gabi Cohen, VP Media and Marketing at Adsmarket.com

Comments

1. December 11, 2009 at 3:49 pm

   GrowMap says

   When merchants and affiliates work more closely together they will be far more successful.

   Merchants already know what their best converting products are and can share that information with their affiliates. Affiliates can enhance the descriptions available on a merchant's site when writing reviews and recommendations with additional information available on the Internet.

   Other great ways to increase conversions are using reviews of a product or merchant found online in your recommendations, specifically mentioning and linking to a merchants guarantee and highlighting sales and free shipping whenever they are offered.

2. December 14, 2009 at 9:22 am

   Liat - Arbesman says

   I think that our goal is to work closely with our affiliates, and to give them the best attention in terms of adjustment and ROI. We share with our affiliates what will work for them according to their traffic, all based on our network performance. If the affiliate will succeed – we will succeed. It’s a partnership for the long term.

3. February 5, 2010 at 10:20 pm

   JR @ Internet Marketing says

   Funny that I happened upon this post, as I have been trying to reach an affiliate manager for one of my merchants for over a week and no response. Too bad, they will lose big business from me.
   JR @ Internet Marketing´s last blog ..Last Chance to Buy The Best Spinner Tool for Half Price

4. February 7, 2010 at 12:53 pm

   Adsmarket says

   Yes, it’s something that many affiliate networks don’t get, that you need to be actively involved with your clients.

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